CPG Merchandising Checklist

To assist CPGs starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Use this sample CPG Merchandising Checklist to create or update your visual merchandising program across your retail partner locations. Also see: How to Build a CPG Merchandising Checklist The purpose, scope and methods of merchandising … 万博移动版 g CPG Merchandising Checklist

The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … 万博移动版 g The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … 万博移动版 g 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

5 Essential Components for a Successful In-Store CPG Launch

Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … 万博移动版 g 5 Essential Components for a Successful In-Store CPG Launch

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … 万博移动版 g CPGs: 6 Steps to Ensure a Successful Holiday Season

4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … 万博移动版 g 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

Ready for the Future? 3 CPG Trends to Watch

“What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as tricky … 万博移动版 g Ready for the Future? 3 CPG Trends to Watch

How to Engage Gen Z Shoppers In-Store

Heads up, brands and retailers  — Generation Z, also known as Post-Millennials,  is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … 万博移动版 g How to Engage Gen Z Shoppers In-Store

5 Tips to Improve CPG and Retailer Collaboration

Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … 万博移动版 g 5 Tips to Improve CPG and Retailer Collaboration

8 Tips for Creating and Executing Winning Retail Displays

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … 万博移动版 g 8 Tips for Creating and Executing Winning Retail Displays