Put yourself into the shoes of your customer for a minute. You’re walking past a store selling books in the mall. Suddenly your phone pings you with a notification for a personal discount for the book you’ve been looking at on the shop’s website. Along with the discount, they even send you a map showing … 万博移动版 g 5 IoT Trends Retailers are Capitalizing On
With Q1 in full swing, retailers are putting processes in place to help them reach their 2020 sales goals. As we look ahead into 2020 and beyond, nothing stands out more than customer engagement, interaction, and care as a way to boost sales. Why? Because an engaged customer represents 23% more revenue than average. Companies … 万博移动版 g How to Engage with Your Customers in 2020
The scientific community and members of the public are increasingly concerned about the future of the environment. More consumers are reflecting on the sustainability of their own lifestyles, and this is mirrored in the brands they support and their purchasing choices. As consumers give more thought to environmental responsibility, many retailers are adopting more responsible … 万博移动版 g How to Market Your Sustainable Brand
The Internet of Things (IoT) is a term that’s been around for a while. And though conversation around the buzzword fluctuates, it’s is already ingrained in most major retailers’ day-to-day operations. IoT is literally every device, tool, machine, and human that transfers data over an internet connection. IoT technology in retail is expected to reach … 万博移动版 g How IoT is Transforming Retail and Food Service in 2020
Is your store bogged down by slow and inefficient processes? Are you always having to put out fires or correct mistakes? Or maybe you have customers who aren’t too happy with the in-store experience. If you can relate to any of the above, chances are your store can use a technology upgrade and it's time … 万博移动版 g How to Implement New Technologies in Your Retail Business
Conducting store inspections (also called retail audits, store visits, or store walks) should be on every retailer’s agenda to protect store operations. Why? Store inspections promote higher overall compliance with brand standards, shrink the gap between stores and head office, and improve customer experience by ensuring merchandising, service, and safety standards are executed consistently. So … 万博移动版 g 4 Types of Inspections that Protect Store Operations
Retailers are held to higher standards than ever before. The most successful brands are nimble, customer-first, culture-oriented, and efficient. That’s a tall order. And management staff are feeling the pressure. In fact, 72% of business managers are overwhelmed by their job. Retail automation empowers brands with better data, increased efficiency, and overall cost savings. It … 万博移动版 g 4 Ways to Automate in Retail
Working as a retail district manager requires you to become a jack-of-all-trades. You oversee multiple stores in your region, handling their store-specific issues on a day-to-day basis. Concurrently, you’re tasked with ensuring that each store aligns with the company’s operational guidelines and longer-term strategic goals. To thrive in this fast-paced business environment, you need to … 万博移动版 g 5 Manual Processes District Managers Should Automate in 2020
With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media. While all of these are good ideas, they usually take time to show results. … 万博移动版 g 4 Ways Visual Merchandising Improves Customer Service and Engagement
If you’re in retail, we’re willing to bet that getting more visitors to your location is pretty high up on your wishlist. When you increase in-store traffic you also increase sales and revenue opportunities. This translates to a higher bottom line and a healthier retail business. That’s why it’s important to continuously cook up campaigns … 万博移动版 g 5 Tips for Creating Campaigns That Increase In-Store Traffic
When was the last time you made an assumption about something? Or someone? The reality is, assumptions are often made instinctively – whether they are right or wrong. It’s human nature to react to situations, experiences and even people despite not knowing anything about these scenarios. It’s fair to say that first impressions matter – … 万博移动版 g How Retailers can Create a Positive First Impression
It goes without saying that retailers should always strive to improve same-store sales. Increasing your revenue (along with maintaining a healthy profit margin, of course) will lead to a thriving and growing retail business. To that end, let’s look at some of the ways that you can boost your same-store sales.
Indian’s retail economy is among the fastest growing in the world. Urbanization, a young and technology embracing population, and improving infrastructure all indicate that India is poised for growth and global influence.
Foot traffic analysis is helping brick-and-mortar stores gain the same rich customer insights e-commerce brands have been capitalizing on. When online shopping made headway, e-commerce brands had an upper hand in terms of data. They could track more than just how many people came to their site — they could look at how they interacted … 万博移动版 g The Evolution of Foot Traffic Analysis and How to Use It in 2020
The holiday season accounts for 20% of the retail industry’s annual sales, and it is responsible for up to 30% of some individual retailers’ total sales. Are you prepared? The accompanying infographic, Small Business Holiday Prep Guide, is intended to serve as a holiday preparation checklist when it comes to two of the most important … 万博移动版 g Holiday Prep Guide [INFOGRAPHIC]
Store managers are the backbone of your business. The right store manager can make a store a huge success, while the wrong manager can break a brand. This is why it's critical for head office to put a culture and systems in place to support store managers and help them achieve success. Remember, store managers … 万博移动版 g 3 Ways to Support Retail Store Managers
Consumers are getting behind major issues such as sustainability, health and wellness, inclusivity, and more. In 2020 and beyond, the retailers who will win are the ones that recognize these trends and find ways to incorporate them into their business strategies and practices. Let’s explore 5 major retail trends for 2020 and how you can capitalize on them.
Seasonal hires are just as important to your brand as your permanent, full-timers because customers do not know the difference between seasonal and regular employees. Both represent your brand; both are responsible for creating a great customer experience.
Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision. For this reason, you need … 万博移动版 g How to Turn Underperforming Retail Associates into A-Players
A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs. POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … 万博移动版 g 10 Point of Purchase Display Tips to Increase Retail Sales